An empathetic design leader who builds customer focused products and happy teams
Currently working with talented design folk @ Lloyds Banking Group
Latest work
Strategy
Design leadership
Helping new users feel confident and connected in their first week on Badoo
E2E Design
Individual Contributor
Designing a flexible savings tool to help Lloyds' customers manage their money
My principles
Principle 1
Design with purpose
Great design isn’t just about aesthetics - it’s about solving real problems. By designing with purpose, we ensure that every decision is intentional, balancing business needs with good customer outcomes. This means being data-informed and always striving for clarity and simplicity.
Principle 2
Drive meaningful impact
Our role within design extends beyond creating great experiences, we must drive real impact. This means delivering measurable business outcomes, but impact isn’t just about numbers. It also comes from refining processes, optimising ways of working, and shaping a strong culture
Principle 3